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www.insaartspace.or.kr/media

 

In overseas, since the era of modernism various programs leading the role of archiving films and several media arts as well as the distribution have been operated with the support from individuals, groups, and government.  MOMA of New York, Montevideo of Amsterdam, EAI of USA, and Lux of England are such examples.  For those who would like to discuss the new video art, it would be very delightful to see the appearance of IASmedia in our domestic environment where such archive is very hard to come by.

 

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IASmedia is a program of Insa Art Space which is a government operated gallery, and it started in 2005 with the purpose of revitalization of domestic video art.  In order to overcome the limitations of difficulties in purchasing, possessing, and distributing, it is establishing the archive and collection and concentrating on distribution.  In terms of distribution, a candidate artist and work is selected via recommendation of its own committee, and the video work is distributed for exhibitions home and abroad, film festivals, and educational purpose.  Flowing collections of materials and positive usage through the sharing with general public are expected for the openly available video library.


Starting with ‘evr Seoul branch’ in 2005 and planning archive-based projects such as ‘curator’s personal property box’ in 2006 and ‘conversation: Surviving the Future’ in 2007, IASmedia introduces foreign works and is strengthening the interchange with related organizations.  IASmedia’s bustling activities includes special presentation at 2007 Videonale in Bonn, Germany.


 

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Archive Space in Insa Art Space 1

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Archive Space in Insa Art Space 2

 
Following is a written interview with Kang, Yoo-Mi, coordinator at IAS media

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  What are IASmedia’s program and your role as a coordinator?

In order to vitalize Korean video art scene, Insa Art Space of Korea Art Council started a special program called IASmedia since August, 2006 for establishing and distributing single channel video archive.  This program has a long-term plan for alternatively energizing the domestic scene of video art through establishing video archive and collection, protecting the distribution environment of video and digital media, and concentrating on distribution home and abroad.

The coordinator researches for potential artists who can donate their works in preview versions in DVD, CD, VHS formats.  Coordinator then establishes and expands the video archive and encourages visitor’s perusal.  Coordinator selects Korean video art works eligible for yearly distribution and introduces them home and abroad by various methods such as , distributing to art museums, art galleries, theaters, festivals for immediate screening, distributing to school libraries without immediate plan for screening, and distributing to public TV stations, organizational archives for agents.  For the last year, coordinator had introduced domestic as well as foreign video art works to the general public through one or two IASmedia organized screenings.


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What is your opinion on gallery exhibition vs. theater screening of media art?

It is impossible to simply bisect gallery and theater.  Rather, theater screening can be used as an alternative choice distinctive from viewing a media art at the existing galleries.  IASmedia held two screenings at two theaters this year, and the responses were reasonably good.


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In case of overseas, it is normal for private organizations to archive and distribute.  What do you think of charging admission fee of screenings by government agencies?

Foreign distributors such as EAI of USA, LUX of England, imai of Germany are thought to be non-profit organizations based on governmental funding.  As mentioned before, IASmedia is a media program operated by Insa Art Space which is a non-profit organization belonging to Korea Art Council.  The profits earned by IASmedia activities are basically distributed to the artists, and the rest is used as operating fund.

 
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What’s IASmedia’s plan or future schedule?

First of all, expansion and rearrangement of archive are being prepared.  Also, a publication of anthology of IASmedia distributed works, and a way for its wide distribution are being contemplated. 

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Posted by EYEBALL_Media Arts Webzine


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